by Kirsty Lawrence | Jun 6, 2023 | Digital Marketing
So, you’ve got your product or service ready to go and you’re ready to start driving traffic to your website through paid advertising. Before you pour your hard-earned money into advertising, ask yourself this, “Is my landing page ready to convert...
by Rose Dahlan | Dec 14, 2022 | Communications Strategy, Customer Orientation, Digital Marketing, Facebook Ads, Marketing, Social Media Strategy
Small business owners often ask us: where should I advertise? Choosing the best advertising channels for your small business can be tricky. With so many options available, it can be hard to know where to start. In this blog post, we will discuss some of the most...
by Rose Dahlan | Nov 7, 2022 | Customer Orientation, Marketing
What is the most important F-word in marketing? FUNNELS! What are funnels in marketing and are they important for your small business? In this blog, I explain the concept of marketing funnels and why it is important to understand how they work to boost your business....
by Rose Dahlan | Oct 20, 2022 | Digital Marketing, Facebook Ads, Facebook Advertising Strategy, Facebook Marketing, Social Media, Social Media Marketing, Top Tips
As a small business owner, you wear many hats. You’re the CEO, CFO, and head of HR all rolled into one. There’s no denying that running a small business is a lot of work. But if you want your business to be successful, you can’t just focus on the...
by admin | Nov 25, 2021 | Social Media
If you’re like most small business owners, you’ve poured a lot of time and money into your social media marketing efforts. You might have even hired someone to do it for you. Social Media is about connection and building relationships. So if it’s not...
by admin | Nov 10, 2021 | Digital Marketing
Why is content important? Adding consistent content to your website is important if you want to be discovered in search engines. And having great content to share with your online audiences is going to help build know, like and trust factors. It’s also going to...
by admin | Sep 30, 2021 | Facebook Marketing, Top Tips
If you have a Facebook™ page for business, then it is important to take the necessary steps to protect it. It’s not only the loss of your Page which can be soul destroying, but worse. If you have an ad account, your money is at risk. How can I keep my Facebook™...
by Kirsty Lawrence | Apr 21, 2021 | Digital Marketing
When it comes to marketing, email and social media are two of the most popular channels for businesses. What many people overlook is the great relationship the two channels can have in helping the other to get more results. And what many small businesses struggle with...
by Kirsty Lawrence | Apr 7, 2021 | Facebook Ads, Facebook Advertising Strategy, Instagram Ads, Social Media Marketing
How many people are engaging with your content? How many people are clicking your links? How many new people are you reaching each week? How many sales are you making? How many leads are you generating? Organic reach on Facebook™ is dipping, which means less people...
by Kirsty Lawrence | Nov 20, 2019 | Facebook Marketing, Social Media Marketing, Social Media Strategy
Let’s look at how your business can revisit and embrace Facebook marketing going into 2020. Facebook has been around since 2004 and available for business marketing since around 2008. In that time a lot has changed; it’s time to reassess the Facebook...
